Directory Submissions: Which Directories Should You Target?
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You likely know that directory submissions are important. But do you know which directories you should focus on?
Keep in mind that there are different kinds of directories. To give you an idea, Yahoo! started out as a directory and in many respects still is. In fact, most experts classify Yahoo! as a directory that owns a search engine. That would be an accurate portrayal.
Yahoo! is what we’d call a general directory. There is no niche. They cover everything. That’s one type of directory. There are also niche directories, local directories, blog directories, article directories, directories for women-owned businesses, and many others. But what should you focus on?
You have to consider who your audience is. Wherever your audience hangs out, that’s the most important place for you to have your business listing submitted to. But nearly all directories can be helpful. The Open Directory Project is a general directory that takes a long time to get listed in, but you do get a link back to your website and that’s important. That would be my first directory submission and I would fan out from there.
If your business is a locally run business then you should look for directories in your area. If your business exists within a particular niche - say, men’s fitness - then try to find directories in that niche that allow you to list your business.
Directory submissions take time. That’s why it may be better for you to have someone who knows the landscape do it for you. Otherwise, you could spend a long time trying to do it yourself.
Posted on: Tuesday, July 29, 2008 at 8:24 am 
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