E-mail Marketing Still Ain’t Dead
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You would think that the advent of Web 2.0 would have killed off the icons of Web 1.0. Not the case. In fact, one of the paragons of the Old Web is stronger than ever. E-mail marketing, it seems is here to stay.
It’s hard to run a business online these days without e-mail marketing. In fact, I’d say you can’t do it. You need to have some kind of e-mail marketing plan in place simply because people who do not spend much time Web surfing still at least have access to e-mail. Almost everyone these days is on e-mail.
By allowing your site visitors to sign up for e-mail messages from you, you actually get their permission to contact them for your specials, to notify them of important changes to your website, and to keep them abreast of the latest information regarding your company. In the past, companies spent thousands of dollars on mail outs that only returned a 1%-2% response, and they were happy to get that. Today, you can spend a measly few hundred for a much better response rate. Even if you only get a 5% response from your e-mail mail outs, that’s a much bigger ROI than with traditional mailings, and successful marketers are coming from unexpected places.
E-mail marketing is permission-based marketing. When you have permission to contact someone about your product or service, you know they are interested. And that’s much more important than sending out a mailing to a list you bought from some guy in Panama named Guido. Don’t you think?
Posted on: Wednesday, July 30, 2008 at 10:10 am 
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E-mail Marketing Still Ain’t Dead
You would think that the advent of Web 2.0 would have killed off the icons of Web 1.0. Not the case. In fact, one of the paragons of the Old Web is stronger than ever. E-mail marketing, it seems is here to stay.
July 31st, 2008 at 7:57 am